/ / Case Study

Optimizing Lead Quality for Greenacre Law Through Strategic Google Ads Management

Introduction

/ / Introduction

The journey started by addressing this fundamental challenge: currently, the set-up Google Ads are programmed to consider every incoming lead as a conversion, such that the indiscriminate count was passing wrong data to Google on our targeted audience, hence predisposing future bidding signals towards dilution and giving way to our marketing efficacy.

Challenges Faced

/ / Challenges Faced

Greenacre Law embarked on a strategic overhaul of its lead-tracking mechanism to surmount this challenge through integrating a sophisticated third-party system. The system allows the ability to generate dynamic phone numbers, giving the possibility to track in great detail both the incoming calls for this channel and for organic search.

Solution Implementation

/ / Solution Implementation

Greenacre Law embarked on a strategic overhaul of its lead tracking mechanism to surmount this challenge by integrating a sophisticated third-party system. This system enabled the creation of dynamic phone numbers, facilitating intricate tracking of incoming calls from varied channels, such as PPC and organic search.

Key steps included:

Phone Number Profiles: Establishment of dynamic phone numbers to track distinct sources of incoming calls.
Definition of Quality Lead: Quality of the leads were determined when the prospects booked a free consultation after their first call.
Integration with Google Ads: It integrated the third party system with Google Ads and could re-import only those which had high quality of lead dat

Outstanding Results

/ / Outstanding Results

The implementation bore fruit immediately, with February and March recording unprecedented performance:

February: 24 cases were signed up, and 12 of them proceeded to litigation.

March: Surpassed February with 30 case signups, 16 of which were litigation cases.

This indeed was very sharp progress from the average metrics recorded over preceding months, where the normalcy was 20 leads with only two litigation cases.

Lessons Learned and Future Steps

/ / Lessons Learned and Future Steps

This initiative opened up the most important fact: the quality of the leads was weighing more than the quantity. Greenacre Law appreciates the significance of the pinpoint lead tracking and data analytics efforts for them to optimize the Google Ads campaign. With this success as a building block, the firm would try to improve its further lead tracking and targeting strategies.

Conclusion

/ / Conclusion

The strategic pivot in the management of Google Ads literally pushed up the lead quality of Greenacre Law by several notches and set new benchmarks for firm success in marketing. This, therefore, is a proven case of the point of targeted digital marketing strategies and using advanced analytic tools for making a big difference.

Optimizing Lead Quality for Greenacre Law Through Strategic Google Ads Management

Introduction

Challenges Faced

Solution Implementation

Outstanding Results

Lessons Learned and Future Steps

Conclusion

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